Vail Resorts Program Tops 25 Billion Feet Skied Powered by ODIN RFID Software

Vail Resort’s new breakthrough social media program hit a major milestone this week. Pass holders have skied more than 25 billion vertical feet so far this season and are being recorded with near perfect accuracy thanks to ODIN’s groundbreaking RFID software – EasyEdge.

Each one of those skiers is being measured by ODIN RFID software, which integrates real time physical world data into a unique virtual experience produced by Vail Resorts called EpicMix. The system has full integration into Facebook, Twitter, SMS, etc.

“The relationship with ODIN has been how all partnerships should work. They responded to our needs, worked to our schedule and over-delivered a world class, scalable solution” commented Robert Urwiler CIO of Vail Resorts. “With ODIN’s help we were able to deploy five mountains, hundreds of RFID readers, across thousands of miles fully integrated in just five months. The RFID operating system has performed flawlessly on readers deployed where temperatures dipped as low as -35°F. Thanks to EpicMix, Vail Resorts has changed the ski industry.”

“RFID is a natural choice for social media programs, but the accuracy has to be 99%+ to keep participants happy. The software has to be very scalable as well,” said ODIN founder Patrick J. Sweeney II. “Vail is the tip of the iceberg for social media applications that tie the physical world with the virtual world through Facebook, Gowalla, Foursquare and other popular sites. Sports teams, trade shows, events are all starting to adopt RFID to create unique and long-lasting guest interaction.”Feb. 8, 2011
www.ODINRFID.com
Vail Resorts Program Tops 25 Billion Feet Skied Powered by ODIN RFID Software

Revolutionary social media program EpicMix raises the bar for an entire industry

Vail Resort’s new breakthrough social media program hit a major milestone this week. Pass holders have skied more than 25 billion vertical feet so far this season and are being recorded with near perfect accuracy thanks to ODIN’s groundbreaking RFID software – EasyEdge.

Each one of those skiers is being measured by ODIN RFID software, which integrates real time physical world data into a unique virtual experience produced by Vail Resorts called EpicMix. The system has full integration into Facebook, Twitter, SMS, etc.

“The relationship with ODIN has been how all partnerships should work. They responded to our needs, worked to our schedule and over-delivered a world class, scalable solution” commented Robert Urwiler CIO of Vail Resorts. “With ODIN’s help we were able to deploy five mountains, hundreds of RFID readers, across thousands of miles fully integrated in just five months. The RFID operating system has performed flawlessly on readers deployed where temperatures dipped as low as -35°F. Thanks to EpicMix, Vail Resorts has changed the ski industry.”

“RFID is a natural choice for social media programs, but the accuracy has to be 99%+ to keep participants happy. The software has to be very scalable as well,” said ODIN founder Patrick J. Sweeney II. “Vail is the tip of the iceberg for social media applications that tie the physical world with the virtual world through Facebook, Gowalla, Foursquare and other popular sites. Sports teams, trade shows, events are all starting to adopt RFID to create unique and long-lasting guest interaction.”